As a small business owner running my own locksmith company since 1994, my absolute best form of marketing has been thru “word of mouth” marketing.
When a satisfied customer gives a referral to a person in need, it’s much easier for that person to trust your solution to their problem.
With the advent of the internet and now with social media being so prevalent in our society, everybody and their brother has a “Facebook” account. But not all locksmith’s have taken the opportunity to really take their businesses to a higher level thru the use of social media.
If you’re hesitant to take the plunge and immerse yourself into the world of Facebook, you’ll lose out on the “easier than you think it is” interaction that’s known as a Facebook Fan page.
As the person in charge of interviews for SecurityExperts.tv, I recently had the opportunity to interview Ryan Olson, Manager of the Social Media Channel for Locksmith Ledger International magazine.
During the interview Ryan and I covered a lot of ground, all of it geared towards helping fellow locksmiths quickly and easily head in the right direction.
Some of the topics were:
1. Why you should use Facebook for your business
2. How to quickly and easily build and start using your Fan Page
3. What to do and what to not do
4. Types of updates, – audio, pictures, links, products, etc
5. Monitor, Measure and Report and what that really means
6. Things we see users doing the wrong way
And much, much more. We covered a lot of ground in a short period of time.
Enjoy and good luck!
PS… There was no possible way to cover a topic this broad in this short interview. We want you to listen, comment on what you hear and ask questions. When you tell us what other questions you have, we’ll do a followup Q & A session to specifically answer those questions.
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